Always Play Offense

Most people get up every morning, live their life and make decisions based on what they DON’T want to happen. They stay in a bad relationship because it’s “better” than being alone, they avoid defending an idea at work because it’s “safer” not to make waves, or they never get around to starting that business because the “risk” is too great. As result, tens of millions of people all over the world spend their life settling for good enough. This leads to a dissatisfied existence and even worse, depriving the world of their true talent and potential.

Presentation Outline

  1. Conditioned To Play Defense: We come into this world with nothing, no clothes, no biases and – no fears. However, very quickly we are “programmed” into a life of avoidance-don’t go near the stove because you “might” get burnt, or every mother’s favorite: “don’t climb that tree you’ll break your neck”. The first step in taking the initiative in life is recognizing how we’ve been influenced to think so we can adopt a different thought pattern.
  2. A Friend Called Fear: Being programmed to fear things, is not necessarily a bad thing. Fear is a natural reaction that has played a key role in the survival of us as a species. Fear helps protect us against harmful situations like jumping into a bad business decision or leaving a bar with a stranger. However, untamed fear can overrun our lives causing us to view our entire world through a “risk” lense. Putting fear to the test allows us to harness it, rather than allowing it limit our potential.
  3. Your Crystal Ball Is Defective: Life is full of challenges; however, rarely are they the things we spend our worrying about. Furthermore, when tough times do hit they’re almost never as bad as the situations we’ve conjured in our minds. However, for the vast majority, these “imagined” scenarios create very real barriers that condition us to play “defense” throughout our life, compromising what we want for what we perceive as “safe”. The irony is that we end up manufacturing the very life, business or relationships we’re trying to avoid.
  4. Always Play Offense: The only way to create the life, business, or relationship one wants is to “Always Play Offense”-pursuing what you want rather than living to avoid what you don’t want. However, merely committing to an “offensive” mindset is not enough to counter-program a lifetime of living defensively. The key is to build a plan that gradually shepherds one through the various fears and barriers they’ve created, ultimately allowing them to change their entire outlook and approach to life, business or really anything.
  5. The Virtuous Cycle: Playing Offense creates a powerful virtuous cycle in which small successes build on themselves, compounding into a powerful force that, over time, allows us to create the ideal relationship, dream life or successful business. This, in turn, allows each of us to become a positive force in the world we touch.

The presentation closes with a motivating pledge that I began with my family many years ago which reinforces each member’s dedication to a life of making a difference.

Target Audience

Individuals and organizations that struggle and are frustrated with “risk avoidance”. The nature of this topic can be applied to a wide array of industries – financial, real estate, general management, business consulting, network marketing, small business associations, and support organizations to name a few.

Possible Formats

This presentation can be delivered as a keynote or workshop, ranging from 30 – 60 minutes long, depending on your needs. The ideal keynote length is 45 minutes.

Intended Outcomes

  • Audience members will understand the dynamics that cause people to live a life of “avoidance” rather than one of initiative (Playing Offense). This will give them the necessary knowledge to make a change in their life or business
  • The audience will go forward with tangible tools to assess “risk” as well as an understanding of the difference between “real” and “perceived” risk
  • Attendees will leave with a framework they can use to gradually overcome any barriers they have erected in their life and transition to a life of “Offense”
  • The audience will leave with practical, actionable steps they can implement immediately

Topic Authority

  • Sony was founded in the basement of a bombed-out department store, Coca-Cola in the backroom of a pharmacy shortly after the Civil War, Apple in a garage. Businesses are the most resilient entities on the face of the earth. They have survived a war, natural catastrophe, and political change. The processes and techniques used to run companies can be harnessed as powerful tools to affect change in one’s personal and professional life. The foundation of this presentation is classical business risk analysis and planning, which I have used for over 25 years to help various Fortune 500 companies attain their objectives
  • From my first big promotion to the challenges my family and I went through with my daughter’s congenital heart defect, I have experienced firsthand the paralyzing effect of fear and risk. I developed this system based on the tools and processes that I knew were effective in dealing with these potentially debilitating circumstances
  • I have personally created positive change through my experience and worked with organizations such as Saddleback Church (the largest church in the world), High Traffic Academy and many individuals to do the same
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