How To Be A Highly Effective Account Manager

Please! Sell My Stuff! Many years ago, I was a “buyer” for a large west coast food and beverage retailer and worked with almost every Consumer Products Company (CPG) in existence. Although the product lines changed, the selling story from almost every company was pretty much the same – “This is a great product, look at … Continue reading How To Be A Highly Effective Account Manager
Understand The Customer – The Most Important Thing In Any Business

Hey. I Have A Great Idea….. Roughly 15 years ago I was involved in a project that was supposed to be a phenomenal hit. We had it all figured out: 12 Week Promotion Offer Customers A Brand New Offer Every Week Featuring A Highly Desirable Item At An Insanely Low Price Integrated Web based advertising … Continue reading Understand The Customer – The Most Important Thing In Any Business