Competitive Advantage

Understand The Customer – The Most Important Thing In Any Business

Graphic of an individual analyzing customers

Hey. I Have A Great Idea….. Roughly 15 years ago I was involved in a project that was supposed to be a phenomenal hit.  We had it all figured out: 12 Week Promotion Offer Customers A Brand New Offer Every Week Featuring A Highly Desirable Item At An Insanely Low Price Integrated Web based advertising … Continue reading Understand The Customer – The Most Important Thing In Any Business

Success Requires Vision

Telescope In Hand Brining A Distant Structure Into Vision

Vision: “The first step toward creating an improved future is developing the ability to envision it. VISION will ignite the fire of passion that fuels our our commitment to do WHATEVER IT TAKES to achieve excellence. Only VISION allows us to transform dreams of greatness into the reality of achievement through human action. VISION has … Continue reading Success Requires Vision